Marketing Your Property

A clear marketing plan helps buyers understand your property and decide whether to inspect it. Ray White Cambridge can discuss the presentation, advertising channels and sale method that suit your home, your timing and your budget.

Reaching the digital market

Agree your online campaign:

Your written marketing proposal should identify the listing websites and advertising included, any optional upgrades, the cost and the reporting you will receive. Discuss the role of the Ray White network websites, property portals and social media in reaching the likely buyer for your home.

• Ray White network websites, including rwcambridge.co.nz and raywhite.co.nz.
• Property portal advertising: ask which placements and upgrades are included in your proposal.
• Social media or other paid advertising where it suits the property and an agreed audience and budget.

Core Marketing Products

Signboards

Our 1600 x 900 signboards are what we place in front of a property. It is imperative to us that we maximise the enquiry and interest in your property. Our specially designed picture boards allow the public and potential buyers to have a quick insight into some details and images of your property, and this is on show 24 hours a day, 7 days a week.

Stockboards

Our generic stockboards have been carefully designed to capture the local buyer. This allows the public and the local buyer to know that your property is on the market with our vibrant yellow boards.

Brochures

Available at all open homes and upon request online, our professionally created brochures provide a detailed insight into your property accompanied by various images, easy to pass on to others to get the word out or as a reminder to previous open home attendees.

Window Display

Office-window exposure may form part of a campaign. Ask your salesperson whether it is appropriate for your property, where the display would appear and how it fits with the wider marketing plan.

Professional Photos

Professional photography helps buyers understand the spaces and features of your home. Where appropriate, aerial photography can show the setting and relationship between buildings and land. Any boundary lines or nearby amenities shown should be checked for accuracy; photographs do not replace title and property information.

Discuss your marketing plan

Request a free sales appraisal or call 07 827 0222 to discuss the options for your Cambridge property.

Your Cambridge Selling Plan

Selling a Cambridge property starts with a plan that fits the home and your next move. You may be selling a townhouse, an established family home or a lifestyle property with additional land and systems to explain. Ray White Cambridge can discuss the likely buyer audience, preparation, marketing and the decisions you will need to make along the way.

Start with your plans and the property evidence

Tell us about your timing, any purchase you need to coordinate and the work already completed on the property. A sales appraisal considers relevant recent sales and current competition. Ask which comparisons are most useful, where they differ from your home and what could affect the likely selling range.

Gather the title, consent and renovation records you hold, warranties, known maintenance issues and any tenancy information. Your salesperson and solicitor can help identify what needs checking or explaining before buyers make decisions. For a rural or lifestyle property, include information about access, water, wastewater, fencing and shared arrangements.

Agree the service, costs and sale method

Before signing an agency agreement, understand the service, agreement period, commission including GST, marketing expenses, when charges become payable and the cancellation provisions. Get legal advice if you are unsure. REA’s agency-agreement guide explains the matters to consider.

Discuss negotiation, a deadline, tender or auction in relation to your property and circumstances. Ask how offers will be handled, what the advertised terms mean and whether an offer can be accepted before a stated date. A sale method does not guarantee a price or a sale.

Prepare and launch with a clear marketing plan

Prioritise presentation and maintenance that help buyers understand the home. Set a realistic budget before committing to painting, staging or larger work; a cost is not a promise of an equal increase in sale price. Agree the photography, advertising, viewing arrangements and campaign costs in writing. The marketing overview above and our buyer-finding guide explain the questions to discuss.

Use feedback to make informed decisions

Agree how and when you will receive updates. Enquiries and advertising views are useful context, but inspections, buyer concerns, competing properties and actual offers help explain what is happening. Discuss whether any change to presentation, marketing or price expectations is warranted by the evidence.

Consider offers and plan for settlement

Look at the whole offer with your solicitor: price, deposit, conditions, chattels, possession and settlement date. Once an agreement is signed, keep track of the conditions and each party’s obligations. Plan the move, access for any agreed inspections and the handover arrangements with your salesperson and solicitor.

If a tenant is in place, read our tenanted-sale guidance and get advice before promising vacant possession.

Talk with Ray White Cambridge

Meet the team, request a free sales appraisal or call 07 827 0222. We are at 73B Victoria Street, Cambridge. An initial conversation can help you decide what to prepare and which next step suits your plans.